Comments on: EAI Journal…no, BIJ…no, BTI http://www.column2.com/2006/12/eai-journalno-bijno-bti/ BPM, Enterprise 2.0 and technology trends in business. Fri, 20 Jan 2012 09:15:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sandy Kemsley http://www.column2.com/2006/12/eai-journalno-bijno-bti/comment-page-1/#comment-5291 Sandy Kemsley Mon, 22 Jan 2007 15:38:09 +0000 http://www.column2.com/2006/12/eai-journalno-bijno-bti/#comment-5291 Nathaniel, thanks for your comments. There are others (such as Bob, see his comment above) who are also not willing to pay for a publication that has historically been articles written by vendors. My point is that articles of this calibre -- not just marketing fluff, as you put it -- available for free, so why would you pay? My business is content to a certain extent, depending on how you define content, but I'm not paid to write this blog and I'm not an employee of ebizQ. I'm an independent architect / consultant / analyst, and this blog serves, in part, as marketing for my services: sort of an online portfolio. That is, I believe, the same reason that people write articles (for free) for publications such as BTI. Nathaniel, thanks for your comments. There are others (such as Bob, see his comment above) who are also not willing to pay for a publication that has historically been articles written by vendors. My point is that articles of this calibre — not just marketing fluff, as you put it — available for free, so why would you pay?

My business is content to a certain extent, depending on how you define content, but I’m not paid to write this blog and I’m not an employee of ebizQ. I’m an independent architect / consultant / analyst, and this blog serves, in part, as marketing for my services: sort of an online portfolio. That is, I believe, the same reason that people write articles (for free) for publications such as BTI.

]]> By: Nathaniel Palmer http://www.column2.com/2006/12/eai-journalno-bijno-bti/comment-page-1/#comment-5290 Nathaniel Palmer Sat, 20 Jan 2007 23:03:05 +0000 http://www.column2.com/2006/12/eai-journalno-bijno-bti/#comment-5290 I am a frequent author since 'EAI Journal' era and someone supporting the new publication -- don't know if that is disclosure or credentials. But I am a bit surprised by your response. Our industry (apply whatever label you like, but we’ve run in the same circles for years) has suffered a stigma of opportunism and pay-for-PLAY. Then here comes a publisher willing to take on the value of content -- pay-for-content, not pay-for-play, and not marketing posing as journalism. You being someone whose business is content, I would have thought you would celebrate this. Regardless, my suggestion is to wait and see the result. If what they provide is simply the same marketing fluff you could find anywhere, then their paid-access model will be short-lived. But I give them more credit than that. I am a frequent author since ‘EAI Journal’ era and someone supporting the new publication — don’t know if that is disclosure or credentials. But I am a bit surprised by your response. Our industry (apply whatever label you like, but we’ve run in the same circles for years) has suffered a stigma of opportunism and pay-for-PLAY. Then here comes a publisher willing to take on the value of content — pay-for-content, not pay-for-play, and not marketing posing as journalism. You being someone whose business is content, I would have thought you would celebrate this. Regardless, my suggestion is to wait and see the result. If what they provide is simply the same marketing fluff you could find anywhere, then their paid-access model will be short-lived. But I give them more credit than that.

]]> By: Bob McIlree http://www.column2.com/2006/12/eai-journalno-bijno-bti/comment-page-1/#comment-5289 Bob McIlree Thu, 21 Dec 2006 06:17:19 +0000 http://www.column2.com/2006/12/eai-journalno-bijno-bti/#comment-5289 Sandy - EAI and BIJ were magazines I actually took the time to read when they came in the mail, particularly the columnists. The main beef I have had with both is the vendor focus - particularly the "Gartner-izing" of BIJ, but hey, they gotta pay the bills too... Couldn't agree with you more about not paying them for content - they aren't providing anything that couldn't be had elsewhere gratis. Guess we just need to let the marketplace decide with their pocketbooks if they return any value or not, but I will be joining you in not paying for a subscription. Sandy – EAI and BIJ were magazines I actually took the time to read when they came in the mail, particularly the columnists. The main beef I have had with both is the vendor focus – particularly the “Gartner-izing” of BIJ, but hey, they gotta pay the bills too…

Couldn’t agree with you more about not paying them for content – they aren’t providing anything that couldn’t be had elsewhere gratis. Guess we just need to let the marketplace decide with their pocketbooks if they return any value or not, but I will be joining you in not paying for a subscription.

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