Comments on: Companies that get it http://www.column2.com/2008/07/companies-that-get-it/ BPM, Enterprise 2.0 and technology trends in business. Tue, 02 Dec 2008 13:24:48 +0000 http://wordpress.org/?v=2.6.2 By: BPM Guide http://www.column2.com/2008/07/companies-that-get-it/#comment-10233 BPM Guide Wed, 12 Nov 2008 16:02:30 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-10233 is there any signup rights or this sign own all rights for administrator only. i would like to share our company case study on BPM. If you people have some interest to read my company casestudy in BPM Software Solution then you can see at http://www.visionetsystems.com/bpm_soa.htm thanks regards, shahid is there any signup rights or this sign own all rights for administrator only. i would like to share our company case study on BPM. If you people have some interest to read my company casestudy in BPM Software Solution then you can see at http://www.visionetsystems.com/bpm_soa.htm

thanks

regards,
shahid

]]> By: Sandy Kemsley http://www.column2.com/2008/07/companies-that-get-it/#comment-8439 Sandy Kemsley Thu, 24 Jul 2008 20:51:16 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8439 There's always the option to use a fake name and phone number, and an email address from mailinator.com in order to anonymize yourself, but it's also a waste of time. Using my real details is even more of a waste of time when I have to deal with phone calls and emails from BPM vendor sales reps contacting me to see if they can sell me some gear, without bothering to check my website to see that I'm an analyst. There’s always the option to use a fake name and phone number, and an email address from mailinator.com in order to anonymize yourself, but it’s also a waste of time. Using my real details is even more of a waste of time when I have to deal with phone calls and emails from BPM vendor sales reps contacting me to see if they can sell me some gear, without bothering to check my website to see that I’m an analyst.

]]> By: Danny V http://www.column2.com/2008/07/companies-that-get-it/#comment-8412 Danny V Fri, 18 Jul 2008 13:07:42 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8412 If I want to read a tutorial (advertised as free) or find out more about a product through a company's website, I don't see why I should have to register for anything. If it's free, it should be completely free, I see having to register as a cost. A time cost because nowadays, once you've registered you have to wait for an email to confirm the registration. Plus, with so many vendors requiring me to register, each with different syntax rules for usernames and passwords it becomes a downright chore. I understand the motivation behind having users give contact information (you know, statistics about usage, potential new customers, etc.) but it should be done in a better, more user friendly way. I've given up on quite a few sites because it just wasn't worth registering. If I want to read a tutorial (advertised as free) or find out more about a product through a company’s website, I don’t see why I should have to register for anything. If it’s free, it should be completely free, I see having to register as a cost.

A time cost because nowadays, once you’ve registered you have to wait for an email to confirm the registration. Plus, with so many vendors requiring me to register, each with different syntax rules for usernames and passwords it becomes a downright chore.

I understand the motivation behind having users give contact information (you know, statistics about usage, potential new customers, etc.) but it should be done in a better, more user friendly way.

I’ve given up on quite a few sites because it just wasn’t worth registering.

]]> By: Jonathan Crow http://www.column2.com/2008/07/companies-that-get-it/#comment-8376 Jonathan Crow Mon, 14 Jul 2008 16:30:41 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8376 But David, it isn't a question of getting people to register. I think most people agree that needs to be done. It is all about what we (as marketing professionals) are asking them to register for. Asking people to register for information that should be freely available is not the sign of a strong company - it smacks of desperation. Get them to register for stuff that really matters But David, it isn’t a question of getting people to register. I think most people agree that needs to be done. It is all about what we (as marketing professionals) are asking them to register for. Asking people to register for information that should be freely available is not the sign of a strong company - it smacks of desperation. Get them to register for stuff that really matters

]]> By: links for 2008-07-08 « steinarcarlsen http://www.column2.com/2008/07/companies-that-get-it/#comment-8339 links for 2008-07-08 « steinarcarlsen Tue, 08 Jul 2008 21:30:22 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8339 [...] Companies that get it (tags: bpm) [...] [...] Companies that get it (tags: bpm) [...]

]]> By: David http://www.column2.com/2008/07/companies-that-get-it/#comment-8336 David Tue, 08 Jul 2008 11:56:49 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8336 Yes, abandonment rates might be high, but the flip side is true too. Ask most vendors what percentage of their leads (and deals) comes from registration pages and you'll find they are the largest lead source for most companies. It's not that I don't agree with you, but companies are going to be very reluctant to put the golden goose in danger. Yes, abandonment rates might be high, but the flip side is true too. Ask most vendors what percentage of their leads (and deals) comes from registration pages and you’ll find they are the largest lead source for most companies.

It’s not that I don’t agree with you, but companies are going to be very reluctant to put the golden goose in danger.

]]> By: Jonathan Crow http://www.column2.com/2008/07/companies-that-get-it/#comment-8334 Jonathan Crow Tue, 08 Jul 2008 04:18:01 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8334 I would even go further. To me it isn't just about companies making it easy for you to find the information *they* want you to access. It is about companies opening up and exposing their warts to the disinfectant of sunshine. Obviously companies don't want to come right out and broadcast their top ten disasters, but having open forums where customers discuss the good, the bad, and the ugly goes a long way to building trust with customers. Marketing 2.0 to me is about a participatory community where, as a good friend Brian Solis (PR2.0 - http://www.briansolis.com/) writes, marketing is about customer service more than anything else. I would even go further. To me it isn’t just about companies making it easy for you to find the information *they* want you to access. It is about companies opening up and exposing their warts to the disinfectant of sunshine. Obviously companies don’t want to come right out and broadcast their top ten disasters, but having open forums where customers discuss the good, the bad, and the ugly goes a long way to building trust with customers.

Marketing 2.0 to me is about a participatory community where, as a good friend Brian Solis (PR2.0 - http://www.briansolis.com/) writes, marketing is about customer service more than anything else.

]]> By: Sandy Kemsley http://www.column2.com/2008/07/companies-that-get-it/#comment-8333 Sandy Kemsley Tue, 08 Jul 2008 02:10:08 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8333 You don't need trust me on this: find out from vendors what their abandonment rate is on registration pages that show up when someone clicks on a "click here for a free white paper" link. For basic product information, such as brochures and customer case studies, vendors should be removing all possible barriers -- including their own registration -- to the people who are trying to access it. You don’t need trust me on this: find out from vendors what their abandonment rate is on registration pages that show up when someone clicks on a “click here for a free white paper” link. For basic product information, such as brochures and customer case studies, vendors should be removing all possible barriers — including their own registration — to the people who are trying to access it.

]]> By: Jesper http://www.column2.com/2008/07/companies-that-get-it/#comment-8332 Jesper Tue, 08 Jul 2008 01:01:22 +0000 http://www.column2.com/2008/07/companies-that-get-it/#comment-8332 "seen from the inside" it's of course a bit more complicated than that. You constantly have to weigh when to "broadcast" (for general info and brand awareness) and when to be more targeted and give yourself a way to follow up on potential demand. I agree that large companies are slow to react to new channels and communications patterns but such is it. Are you sure real potential customers share your distaste for registration? You are after all not a potential customer in most cases and you register for far more stuff than most people. “seen from the inside” it’s of course a bit more complicated than that. You constantly have to weigh when to “broadcast” (for general info and brand awareness) and when to be more targeted and give yourself a way to follow up on potential demand. I agree that large companies are slow to react to new channels and communications patterns but such is it. Are you sure real potential customers share your distaste for registration? You are after all not a potential customer in most cases and you register for far more stuff than most people.

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