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	<title>Comments on: *Personality Not Included</title>
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	<link>http://www.column2.com/2008/08/personality-not-included/</link>
	<description>BPM, Enterprise 2.0 and technology trends in business.</description>
	<pubDate>Wed, 07 Jan 2009 23:57:31 +0000</pubDate>
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		<title>By: Mini Book Expo for Bloggers</title>
		<link>http://www.column2.com/2008/08/personality-not-included/comment-page-1/#comment-9346</link>
		<dc:creator>Mini Book Expo for Bloggers</dc:creator>
		<pubDate>Mon, 22 Sep 2008 00:06:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.column2.com/2008/08/personality-not-included/#comment-9346</guid>
		<description>&lt;strong&gt;Personality not Included [Sandy\'s review]...&lt;/strong&gt;

Her interest for how marketing works through contemporary social media led Sandy to claim Personality Not Included. This review favours the book\'s main premise, disses the fluff, and foreshadows the future! ...</description>
		<content:encoded><![CDATA[<p><strong>Personality not Included [Sandy\'s review]&#8230;</strong></p>
<p>Her interest for how marketing works through contemporary social media led Sandy to claim Personality Not Included. This review favours the book\&#8217;s main premise, disses the fluff, and foreshadows the future! &#8230;</p>
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		<title>By: Sandy Kemsley</title>
		<link>http://www.column2.com/2008/08/personality-not-included/comment-page-1/#comment-8608</link>
		<dc:creator>Sandy Kemsley</dc:creator>
		<pubDate>Wed, 27 Aug 2008 17:34:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.column2.com/2008/08/personality-not-included/#comment-8608</guid>
		<description>This is the first time that I've cross-posted to both blogs; I don't generally do that because the subject matter rarely crosses over.</description>
		<content:encoded><![CDATA[<p>This is the first time that I&#8217;ve cross-posted to both blogs; I don&#8217;t generally do that because the subject matter rarely crosses over.</p>
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		<title>By: gregorylent</title>
		<link>http://www.column2.com/2008/08/personality-not-included/comment-page-1/#comment-8607</link>
		<dc:creator>gregorylent</dc:creator>
		<pubDate>Wed, 27 Aug 2008 16:49:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.column2.com/2008/08/personality-not-included/#comment-8607</guid>
		<description>ha, thought you stole this from stowe boyd, went over to check, it was you!  nice enough.  i despise the book as an effort by the author in self-branding, but that is how it goes these days.

and comment number one is why i hate marketing, marketers, pr and ad people... they should all be locked in a room with mirrors.

i was on somebody's twitter page, decided to arbitrarily click on somebody they followed to ad to my connections... boink, that got me here.. nice blog, will add it to my neuronal input.

enjoy, gregory lent</description>
		<content:encoded><![CDATA[<p>ha, thought you stole this from stowe boyd, went over to check, it was you!  nice enough.  i despise the book as an effort by the author in self-branding, but that is how it goes these days.</p>
<p>and comment number one is why i hate marketing, marketers, pr and ad people&#8230; they should all be locked in a room with mirrors.</p>
<p>i was on somebody&#8217;s twitter page, decided to arbitrarily click on somebody they followed to ad to my connections&#8230; boink, that got me here.. nice blog, will add it to my neuronal input.</p>
<p>enjoy, gregory lent</p>
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		<title>By: Sandy Kemsley</title>
		<link>http://www.column2.com/2008/08/personality-not-included/comment-page-1/#comment-8600</link>
		<dc:creator>Sandy Kemsley</dc:creator>
		<pubDate>Tue, 26 Aug 2008 04:27:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.column2.com/2008/08/personality-not-included/#comment-8600</guid>
		<description>What a completely uninformed way to try to flog your company online -- the only reason that I didn't delete your comment is so that I can use it as a lesson to others.

For someone with the title of senior director of marketing at Ultimus, you really need to learn how to use blogs and bloggers to get your message across.

First of all, don't put a purely promotional comment about your user conference on a blog post that has nothing to do with BPM, conferences, or anything else related to your message: it's a frickin' book review blog post! Just because it happened to be the most recent blog post on the site when you stumbled across it doesn't mean that it's a good place to add your comment -- you *do* know how blogs works, don't you? Be relevant!

Second, having your PR agent email me 12 hours after you post this comment to see if I want to meet with you at an upcoming BPM conference doesn't exactly make me feel warm and fuzzy about meeting with you. Why not use the comments section for what it's really for, namely to engage me and the rest of the readers in a conversation? Then maybe I'd see if you had anything interesting to talk about besides regurgitated press releases interjected in inappropriate places.

Third, the "click here" part of your inappropriate comment would be a lot more impactful if you actually included a link.</description>
		<content:encoded><![CDATA[<p>What a completely uninformed way to try to flog your company online &#8212; the only reason that I didn&#8217;t delete your comment is so that I can use it as a lesson to others.</p>
<p>For someone with the title of senior director of marketing at Ultimus, you really need to learn how to use blogs and bloggers to get your message across.</p>
<p>First of all, don&#8217;t put a purely promotional comment about your user conference on a blog post that has nothing to do with BPM, conferences, or anything else related to your message: it&#8217;s a frickin&#8217; book review blog post! Just because it happened to be the most recent blog post on the site when you stumbled across it doesn&#8217;t mean that it&#8217;s a good place to add your comment &#8212; you *do* know how blogs works, don&#8217;t you? Be relevant!</p>
<p>Second, having your PR agent email me 12 hours after you post this comment to see if I want to meet with you at an upcoming BPM conference doesn&#8217;t exactly make me feel warm and fuzzy about meeting with you. Why not use the comments section for what it&#8217;s really for, namely to engage me and the rest of the readers in a conversation? Then maybe I&#8217;d see if you had anything interesting to talk about besides regurgitated press releases interjected in inappropriate places.</p>
<p>Third, the &#8220;click here&#8221; part of your inappropriate comment would be a lot more impactful if you actually included a link.</p>
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		<title>By: Stephanie Stone</title>
		<link>http://www.column2.com/2008/08/personality-not-included/comment-page-1/#comment-8598</link>
		<dc:creator>Stephanie Stone</dc:creator>
		<pubDate>Mon, 25 Aug 2008 14:48:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.column2.com/2008/08/personality-not-included/#comment-8598</guid>
		<description>a couple of years, a hurricane, a few new members on team, and 3 award winning product releases later… Ultimus will host the America’s Users Conference and Partner Forum October 22-24 in San Antonio, TX.  We’re inviting customers, partners, analysts, interested parties and Ultimus executives and employees from around the world.  The agenda is full of forward thinking ideas, road mapping, recent case studies with the new migration tools and a lot of networking. For the first time, attendees will hear the new CEO, Richard Davis, talk about the new face of Ultimus and where we’re going. We’d love for you to join us. Click here to learn to see the agenda.</description>
		<content:encoded><![CDATA[<p>a couple of years, a hurricane, a few new members on team, and 3 award winning product releases later… Ultimus will host the America’s Users Conference and Partner Forum October 22-24 in San Antonio, TX.  We’re inviting customers, partners, analysts, interested parties and Ultimus executives and employees from around the world.  The agenda is full of forward thinking ideas, road mapping, recent case studies with the new migration tools and a lot of networking. For the first time, attendees will hear the new CEO, Richard Davis, talk about the new face of Ultimus and where we’re going. We’d love for you to join us. Click here to learn to see the agenda.</p>
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