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links for 2009-06-20

{ 1 } Comments

  1. Scott | June 21, 2009 at 7:04 pm | Permalink

    I think that while I have no expectations that companies in the conference business will take my advice, I believe that focusing on content will actually get those turnstiles moving again. Its a crazy concept, but I think quality drives quantity in certain businesses, conferences included.

    And I also think that part of the reason it is harder for a Gartner (and the like) to throw a good conference is because the audience is almost too broad – so many competing interests to represent that it is hard to get to the practical aspects. I understand that it is hard to change something that appears to be working (from a financial point of view, for the conference organizers), we’ve all witnessed rather dramatic conference failures where a dominant conference quite simply goes away over the course of a year or two…

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