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	<title>Comments on: links for 2009-06-20</title>
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	<link>http://www.column2.com/2009/06/links-for-2009-06-20/</link>
	<description>BPM, Enterprise 2.0 and technology trends in business.</description>
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		<title>By: Scott</title>
		<link>http://www.column2.com/2009/06/links-for-2009-06-20/comment-page-1/#comment-11380</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Sun, 21 Jun 2009 23:04:39 +0000</pubDate>
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		<description>I think that while I have no expectations that companies in the conference business will take my advice, I believe that focusing on content will actually get those turnstiles moving again. Its a crazy concept, but I think quality drives quantity in certain businesses, conferences included.  

And I also think that part of the reason it is harder for a Gartner (and the like) to throw a good conference is because the audience is almost too broad - so many competing interests to represent that it is hard to get to the practical aspects.  I understand that it is hard to change something that appears to be working (from a financial point of view, for the conference organizers), we&#039;ve all witnessed rather dramatic conference failures where a dominant conference quite simply goes away over the course of a year or two...</description>
		<content:encoded><![CDATA[<p>I think that while I have no expectations that companies in the conference business will take my advice, I believe that focusing on content will actually get those turnstiles moving again. Its a crazy concept, but I think quality drives quantity in certain businesses, conferences included.  </p>
<p>And I also think that part of the reason it is harder for a Gartner (and the like) to throw a good conference is because the audience is almost too broad &#8211; so many competing interests to represent that it is hard to get to the practical aspects.  I understand that it is hard to change something that appears to be working (from a financial point of view, for the conference organizers), we&#8217;ve all witnessed rather dramatic conference failures where a dominant conference quite simply goes away over the course of a year or two&#8230;</p>
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