“Speaking as an experienced former hypist, I would say that this chart is accurate for the US company and US market only. If you are a Cdn or European company, you can alter these curves to your advantage with strategic hype in other markets … so you can sustain the peak across several geographic markets. We did this at Alias and Discreet, as Pat can attest. Thus our ‘trough of disillusionment’ was not as deep, since it was interrupted by multi-market ups and we sailed to second gen… then management went psycho believing our own hype and imploded. I don’t have solution for that.”

She put her comment on the Flickr photo, I just copied it here.