We had a brief address from George Colony, CEO of Forrester, on changing from IT to BT, with one key message: if your CEO doesn’t understand what you’re talking about, then you’re probably not using “BT speak”.
The CEO is focused on two things: higher profits, and revenue growth, and you need to translate your projects and technology strategy into those terms, or risk being marginalized within the organization.
A brief 10-minute address, but a good message.
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Really enjoying your coverage of the Forrester event. Thanks.
Colony blogged about this himself a few weeks after the conference.
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