We’re done with the analyst day (although I swear that my handler had me RFID-chipped, since she found me with no problem in the large auditorium at the keynote this morning ), and on to the general conference.
TIBCO skipped their user conference last year, as did many other technology companies, and there are some significant product announcements that they’ve been saving up for us. We started out with Vivek Ranadivé giving us a longer version of the address that he gave to the analysts yesterday, with TIBCO’s vision of what they can do for customers in an event-driven world. Although many of us are making fun of them for referring to this as “Enterprise 3.0”, and stating that “Enterprise 2.0” is the client-server era from the 80’s to today (which is not the generally accepted definition of Enterprise 2.0), the message is about the “Two Second Advantage”: being able to make decisions faster in order to serve customers better.
By having everything as an event on the bus, and analyzing it with in-memory analytics, companies can take advantage of opportunities that they would otherwise miss if they didn’t have a view into not just the event, but what those events mean in the context of their business.