bpmNEXT – WebRatio, TidalWave

Full bpmNEXT program here. The format is 30 minutes per speaker: 20 minutes of demo, 10 minutes of Q&A.

Day 1, fourth session: More social!

Model-Driven Generation of Social BPM Applications, Emanuele Molteni, WebRatio

WebRatio, in conjunction with the Politecnico Milano, have developed WebML, a modeling language for defining applications. There are a number of core components for BPM, content, SOA and more, plus optional components available from the WebRatio store including a package of social components. This allowed process such as reading, analyzing and posting Facebook and Twitter updates as part of a process or application page. This is beyond simple posting: there are actions for finding all users tweeting on a specific hashtag, for example, and for interrogating attributes such as number of likes on Facebook comments. They’ve also created a voting application for the conference sessions that we will be able to all try out tomorrow.

Social Process in the Cloud with Facebook, Stuart Browning, TidalWave Interactive

TidalWave has a Facebook application builder for launching processes in their cloud-based BPM. TidalWave for Facebook creates the processes behind the scenes, so that the designer of the Facebook app doesn’t need to understand process modeling. Starting with a template, such as a customer service request form, the designer selects layout and color scheme, then allows customization by adding/editing fields on the form, adding images and other branding. The new application is deployed to a Facebook page, where it appears as a link to the application page where the end user can fill out the form and submit it. Behind the scenes, a TidalWave process is running, populated with the data filled in by the user as well as their Facebook-provided information such as name and email address. In the case of the new customer service application demonstrated, submitting the form sent an email to both the submitter and the Facebook page owner, and also kicked off a TidalWave process. On the TidalWave portal, someone who is not necessarily on Facebook can resolve the case or reassign it to someone else, completing the activities in the process model. The process model associated with each of the Facebook application templates needs to be created in their regular BPM environment, but the application templates provide a way for a non-BPM (and non-technical) user to create and deploy Facebook applications that trigger processes.

That’s it for day 1 of bpmNEXT. Big kudos to Bruce and Nathaniel for putting together a great program, and to all the presenters for participating. A great environment of sharing ideas and talking about innovation in BPM, and I’m looking forward to tomorrow.

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