In case I forget to disclose my interests every time that I mention a vendor, here’s the list of those who are currently my customers or have been so in the past year:
- Software AG
As an analyst for these companies, I’m typically involved in tasks such as reviewing product direction and marketing strategy, writing white papers and research reports, creating and delivering webinars, and making presentations at their user conferences. However, since the other half of my business is working for end-customer organizations where I am hired for my vendor-neutral position, I’m not involved in the sale of any vendor’s products, nor am I compensated in any way for their sales.
I don’t offer any sort of favoritism to those companies in my writing, they have no control over what I write here, and I’m not compensated in any way for writing about them on this blog. Obviously, they get a bit of extra coverage when I present a webinar for them or attend their user conference since I blog about those events, but my views are my own.
I also go to vendor conferences where the vendors cover my travel expenses and I blog about the conference, but I don’t consider them to be my clients, so don’t mention them here explicitly. If you read on my blog about me attending a vendor conference, the vendor will definitely have paid my travel expenses, although not any type of fee unless I am giving a presentation at the conference. If I go to a non-vendor industry conference as an attendee/blogger but not a speaker, I will have received a free conference pass, but probably paid my own expenses.
Any Amazon link that you see on this site — typically when I review a book and link to it — uses my affiliate code, which pays me a small percentage of any purchases that you make when you click through on that link.
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