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Business Objects Summit closing Q&A

Jonathan Becher hosted a wrap-up Q&A with Doug Merritt, Marge Breya and Sanjay Poonen. I’ve consolidated the responses rather than attributing them to the individuals:

  • On reasons for Business Objects’ continued growth: major contributors include having the SAP sales force also selling Business Objects products, and expansion of the product suite to include GRC and EPM. Also, synergy of two leaders in different markets coming together to create something bigger than the sum of the parts.
  • On portfolio roadmap for products being sunsetted or merged (a.k.a. the stuff that I wasn’t allowed to blog about earlier): it’s probably accurate to summarize that some of the SAP BI products will be discontinued but the customers will be migrated to appropriate Business Objects products, and there will be a few products that are merged.
  • On the growth of on-demand BI, expect to see some of the Business Objects applications (as opposed to just the platforms) offered using a SaaS model, although there’s nothing definite being discussed here.
  • On the link between BI and business rules, which hasn’t really been mentioned explicitly today: operational BI is part of their portfolio, and they’re working on ways to integrate more closely with BPM, BAM and decisioning.
  • On open source: they’re not seeing stress from open source products so are working on making their current successful OEM strategy work for them rather than considering releasing open source products.

After the panel, Becher did a summary about closing the gap between strategy and execution, and the trends that are driving innovation in business intelligence:

  • Unified information, moving from structured information generated within the four walls of the organization, to structured and unstructured and internal and external information
  • Collaborative decisions, moving from individual contributors within functional silos, to teams collaborating and communicating across boundaries
  • Business network optimization, from point relationships with customers and suppliers, to a dynamic network of partners

Business Objects’ goal: to transform the way the world works by connecting people, information and businesses. A bit ambitious, but they believe that bringing together BI, EPM and GRC is truly transformational.

That’s it for the Business Objects Influencer Summit; I’m staying on here tomorrow for the SAP SME day and will continue blogging then.

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2008 08 12 Sandy Kemsley BI
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Business Objects Summit: Day 1 Keynote

I’m here in rainy Boston at the Business Objects Influencer Summit, which was kicked off with Jonathan Becher, SVP of Marketing for Business Objects. It’s a very process-oriented message (which explains why I’m here): using business intelligence to drive process efficiency, improve insight to close the gap between strategy and execution, and add flexibility to create new business processes that align operations to strategy.

He was joined by Doug Merritt, EVP and GM of Business User Global Sales (moving from a product role), who continued with the message of how total insight allows organizations to optimize business performance. He discussed a number of customer case studies, focusing on how their easy-to-use end-user tools are being used to solve real business problems.

He also showed the strong tie-in between business intelligence to core SAP systems: insight, strategy and decisions feeding into monitoring, process refinement, process execution and events.

It’s only been just over six months since Business Objects’ acquisition by SAP, a period when most acquired companies take a bit of a dip in sales, but they’ve managed to keep their numbers on an upward growth path.

Becher then introduced Dr. Robert Kaplan from Harvard Business School and Palladium Group, inventor of such business strategy and measurement concepts as balanced scorecard and activity-based costing. We’ve also been given a copy of his book, The Execution Premium — Linking Strategy to Operations for Competitive Advantage, which I look forward to reading. He walked us through the main concept in the book: closed-look cycle that links strategy and operations:

  1. Develop the strategy
  2. Translate the strategy
  3. Align the organization
  4. Plan operations
  5. Execution
  6. Monitor and learn
  7. Test and adapt

In the middle of this cycle are the strategic plan (e.g., balanced scorecard) and the operating plan (e.g., forecasts, budgets, dashboards), with links to the several steps in the cycle that either create the artifacts of the plans or are informed by those artifacts, as well as interacting with each other.

Sep 2 and 3 represent the creation of the balanced scorecard, and translating that into operational improvement programs (step 4) is a new focus in Kaplan’s book. And here we are again, talking about process — since that’s what step 5 is all about — and how balanced scorecard helps to determine which processes have the most impact on a business’ performance, and are therefore the ones that should be the focus of process improvement efforts.

Becher took us back around the cycle, showing how Business Objects is applied at each of those steps (except execution), which provided an interesting perspective on the different roles of Business Objects within cycle that we in the BPM world know as design-execute-monitor-optimize.

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2008 08 12 Sandy Kemsley BI
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